Our target audience is the male 15-24 year olds for a number of reasons regarding the genre, lifestyle and media consumption of the "typical" male 15-24 year old. We will also be looking to attract a female audience between 15-24 by involving the idea of the last survivor in the story being female leading to an idea of empowerment and letting them empathise better with it.
We're looking to attract the 15-24 year old age category as first of all typically action/thriller/horror films would have an age rating between 15-18+. As as a result this immediately rules out young children as a target audience however this film would be better suited to and more likely to attract this older age category and in the film by having characters in that age category it will allow them to better empathise and identify with them allowing them to enjoy the experience more as a whole. Also as a major blockbuster style film it is more likely to appeal to the typical 15-24 year old who is not looking for an arthouse/indie film that challenges them, instead a typical film that follows the given formula used in major films.
Our main gender target is males as typically they are more likely to watch action/horror/thriller films, to attract them we will incorporate many typical action/horror/thriller film conventions in the opening sequence for example we show two people go mysteriously missing and we are introduced to the main antagonist who's face remains unseen during the opening. However we also look to attract a female crowd as the idea is that as the film progresses and climaxes the final remaining character is female therefore giving them a protagonist to identify and look up too. By doing this we've stopped ourselves from ruling out half of our potential audience and therefore kept our potential reach much larger.
No comments:
Post a Comment